Radio – Television – Print
Each has its advantages and disadvantages.
RadioThis might well be live, so there’s little chance of being wrongly quoted! But you might well be miss-heard. Very few people sit down to listen to the radio; they’re probably driving or cooking or ironing. So unless you’re short and succinct, you could be misheard. Again, short and sweet is the recipe. Unless you’re a potential prime minister or film star, you’ll probably be given two to three minutes on air. That’s, say, a hundred and fifty words. Can you sum up all the advantages of your project in 150 words?
Albert Mehrabian, who made a speciality of observing how people watched and reacted to various forms of information, did a lot of research into how people percieved television interviews.
His findings confirm what television producers and directors had felt for years – you have to look good to do well. Like it or not, that’s how people percieve you, your organisation or product.
This is what Mehrabian found about the aspects of an interviewee that influence the viewer: